We have drafted four guidelines for our public comms, which basically is relevant whenever any of us speak to anyone external.
Brand Voice Characteristics
Authentic, but never sloppy
We're people talking to other people. We're not formal, we write as we speak, in an engaging way. We're never misleading and try to interact with our users as we would with our friends, people who trust us.
Helpful, but not overbearing
We're enablers. Airbyte doesn't provide value out of the box. You need to leverage the data replicated to get some value. So we need to help our users become successful down the line, or they won't have any use for our pipelines.
Fun, but not silly
We use humor but we're not silly. Our sense of humor is satirical and quick-witted. We would make a wry comment on a current event but we wouldn’t tell “Knock-knock” jokes.
Reliable, but not over-processed
We do what we say. We stand behind our platform, and our users can count on getting the information and support they need.